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i will take you there.

Photography by Willem Jaspert | Styling by Cheryl Leung
Make-up: Natsumi @ caren.co.uk using Bobbi Brown | Hair: Adrian @ caren.co.uk using Kiehl’s | Manicure: Jenny Longworth @ CLM
Models: Ellie @ Select, Hyoni Kang @ Independent, Ilona @ Premier, Ksenia @ FM, Florian P and William Lewis @ at mandpmodels.
Photo assistants: Jon Cardwell and Hannah Jeffery | Fashion assistants: Suki Sou and Victoria Jowett | Digital capture: Digitalpro | Thanks to Big Sky Studios London

Cheryl Leung

Year of birth: 1981
Nationality: British
Based in: London
Website: www.cherylleung.com
Blog: www.cakeit.net

Inspirations/Influences:
It was an exciting time being raised in London during the mid-1990s. The British groups Blur, Suede (referencing Peter Saville/Nick Knight ‘Coming Up’ album cover), Elastica and Pulp were all part of the movement, Alexander McQueen had just emerged, and there were shock tactics from the YBAs (Young British Artists) all contributing to Cool Britannia. It was cool to be in London and growing up with this cultural movement. Tom Ford influenced me into fashion, it was the time when he became creative director of Gucci. 1995/96 Gucci collections were most memorable to me, it was the sex appeal and campaign images fronted by a group of unknown British models. My first recollection of style was the Cherish music video by Madonna… ‘Like a Prayer’ was my first album I bought aged 8, later I found out Herb Ritts shot the video. I am inspired by Richard Avedon, Azzedine Alaia, illustration and artwork by M/M Paris, cinematographer Christopher Doyle, Asian cinema, Bruce Weber, David Lynch, Keith Haring, Alexander Rodchenko and lots of Cake.

Three people you would love to work with: Inez van Lamsweerde & Vinoodh Matadin (count as one partnership), Fabien Baron and Guinevere van Seenus.

Who do you think is one to watch? Let Them Eat Cake magazine contributors… too many to name them all, you know who you are.

Jenny Louise Longworth

Year of birth: 1983
Nationality: British
Representation: CLM

Inspiration/influences: Growing up as a rude girl in Birmingham, my dad for for being the wisest man I know, Beth Ditto for teaching me not to conform and my girlfriend Ria for never being scared of anything or anyone.

3 people I would love to work with: Katie Grand, Lil’ Kim and Helmut Newton.

1 to watch: Me of course! And Annina Vogel, my client and amazing vintage charm jewellery designer. Electric Animals, my brother’s band.

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